ZoomInfo is a go-to-market intelligence solution for sales, marketing, and recruiting professionals. It is a software platform that helps organizations gather, analyze, and share business insight. …

Sales and marketing leaders while talking about efficiency know that Account-Based Marketing allows you to align your teams around the same targeted accounts to promote long-term growth, delight customers, and boost revenue. Account-Based Marketing needs sales and marketing teams to work together to target best-fit accounts and turn them into…

A Washington Post article mentioned, “Work interruptions can cost you 6 hours a day”. And as it is, sales reps have a lot on their plate — calls, emails, updating CRM, meetings, etc. The biggest of them — hitting targets. Sales reps are always on the lookout for hacks…

Is it just me or does your LinkedIn also have a lot of “joining posts”? With the Covid era bringing in a lot of new normals, 2021 brought in “The Great Resignation”! Since November 2021 thousands of Americans quit their jobs, while the UK has seen the highest quit rate…

All the organizations currently hold humongous data coming from various sources like websites, web forms, google ads, downloads and other sources. This data makes way for all your campaigns and the success and failure of the same really depends on the quality of data. …

Email Marketing is one of the most cost-efficient forms of marketing. It delivers the highest ROI when compared to the rest. But, email marketing has never been easy, right? You churn out potential customers’ email addresses with data sourced from the internet and from cheap, unreliable contact lists bought from…

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. It allows you to build relationships, establish thought leadership, gain insights, generate leads, improve branding, and build communities. It is unarguably the most important social…

60% of our customers have recorded a significant increase in their Opportunity Pipeline just by enriching their CRM data. Not having contact information of decision makers, outdated or missing contacts in the CRM can be major obstacles for sales & marketing teams tasked with lead generation. To maintain high-quality contact…

An average marketing department spends 31.6% of their budget on events! Events are one of the best ways to get your products/offerings in front of your prospects, the leads accumulated from the events have to be properly nurtured and milked Lead Generation at the events can be done in various…