Why ABM is your answer — Personalized, Pivotal and Proven!
Sales and marketing leaders while talking about efficiency know that Account-Based Marketing allows you to align your teams around the same targeted accounts to promote long-term growth, delight customers, and boost revenue.
Account-Based Marketing needs sales and marketing teams to work together to target best-fit accounts and turn them into customers. ABM is defined by holistic thinking and engaging relevant personas within your target accounts while focusing on quality growth, not quantity metrics.
Successful Account-Based Marketing Strategies require a shared list of target accounts and following a set of account-based principles that focus on quality, not quantity to help sales and marketing teams work as one, and focus resources on the highest propensity accounts.
While there are many benefits associated with ABM including efficient use of your marketing budget and better customer experience, below are the ones that mostly and positively have made an impact.
1. Marketing and Sales Alignment with Account-Based Marketing
B2B decisions aren’t made by individuals, they’re made by teams. ABM is a tight partnership between marketing and sales. A highly targeted and data-driven strategy, ABM enables you to identify and reach mutually-identified high-value customers. It allows collaboration between teams and better communication across the organization. This enables your teams to pick up the account even after a while no matter how long it has been with your company.
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2. Increased relevancy among your Target Accounts
The account you choose to invest in requires personalization. Your content, product-based information, communications, and campaigns are personalized and customized allowing you to position your business in the most relevant way for your target accounts. Your target accounts see you as what they need to solve their challenges using your products and services.
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3. Streamlining your sales cycle
You will usually research your prospect’s information, then connect, have a discovery call, and try to close the deal, and on closing, delight by providing a consistent customer experience.
Data-driven Account-based marketing streamlines your sales cycle by ensuring that the accounts you target are the right ones for your business. You thus have a sales cycle that starts by identifying Target accounts, presenting and closing, and ensuring a delightful personalized customer experience.
4. Measuring ROI becomes easier with Account-Based Marketing
With ABM, it becomes easier to measure the return on investment for every account you invest time and resources in and confirm whether that account was your Ideal Customer Profile. Thus, helping you to identify and target similar accounts. You’ll then have a data-driven account-based marketing model to get moving your strategy forward.
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5. Quality over Quantity
Account-Based Marketing requires you to invest time and resources in those chosen, high-value accounts instead of struggling to close less qualified leads who may not be the best fit. And as a result, you’ll have loyal customers who later turn into your best marketers ensuring good word of mouth and helping you expand business among their network.
A great data-driven Account-Based Marketing strategy promises holistic growth and retention for your accounts while making sure your revenue teams are well synced towards a common goal.
The most important element that fuels your ABM strategy: ACCOUNT BASED MARKETING DATA
It is important to meet your Target Audience where they are by building an account intelligent database. To understand how SMARTe can help you boost your Account-Based Marketing efforts, click here
