How to Increase CRM Adoption Among SDRs

CRM is much more than just a management tool! With the right data and intelligence, it doesn’t just result in mere managerial success. It means success for the entire sales team and success for your business.

Unfortunately, there has been a perception among SDRs (Sales Development Representatives) around CRM that it is a tool that encourages micro management and is a burden on the sales staff. Some also find it cumbersome and claim that it is not worth the effort.

We want to stop this stigma around CRMs and let you know it can make your job and life a lot simpler.

Given below are ways you can increase CRM adoption among SDRs:

Link CRM adoption to SDR’s personal growth and development

Your enthusiasm about your new CRM tool might not be shared by your work force. They might even feel apprehensive that the new move might lead to laying off most of the work force. It would be great if you could tell your sales force how the new CRM can improve their productivity. You need to bring in policies that link CRM adoption to their personal growth and development.

Practice

Encourage everyone in the system to use the new tool regularly. CRMs are built with a focus on your customer. Customer satisfaction and retention will only help the sales teams beat their targets. You need to define how your work processes will change, define each and every step the company will take at implementation stage to convince your work force to start using the new system.

Provide training

Having experts in your CRM implementation team definitely helps. All of us are different — Some of us get a kick from trying out something new and some of us are skeptical and apprehensive about change. Both enthusiasts + skeptics need training.

Fill in the gaps by integrating with sales intelligence tools

Last but definitely not the least, you must integrate your CRM tool with some form of sales and marketing intelligence. Many companies falter here and lose vital leads in the process. Listed below are two such tools that can help.

1. InfoGenie empowers sales development, sales operations, account management, marketing teams as well as demand generation and ABM teams to prospect more diligently and identify which leads within Salesforce should they focus on. They can search by levels, functions, titles, and location from a massive contact database of over 115 million to find the right decision makers within the target accounts. Contact Data and Company data are available within Salesforce via panels on lead, contact, account pages with the option to add or update records with just a single click. You can fetch Direct Dials or Mobile numbers of your targeted contacts with the highest data coverage of about 10.8 Million companies across 44 countries, refreshed within 90 days.
   To install Infogenie simply click on the following anchor link : Infogenie
2. DataGenie provides CRM data health analysis and real-time enrichment of Salesforce data. It enriches company and contact data within CRM in real-time with more than 60 relevant attributes. DataGenie helps sales and marketing operations better manage their CRM data and prospect more diligently with enriched contacts and accounts. It is powered by a database of more than 115 million contacts with accurate email addresses and direct-dial and mobile phone numbers. DataGenie’s Always-On-CRM functionality provides refreshed data in real-time without manual intervention and thereby increases CRM data efficiency.
   To install Datagenie simply click on the following anchor link : Datagenie
3. We help sales and marketing teams bridge gaps and plug holes in their workflow of developing relationships, engage prospects and close leads. They can create a great data-driven sales plan that keeps SDRs happy and more likely to reach their targets.

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