Best B2B Marketing Data Providers

Data Providers are evolving into comprehensive data platforms as data commoditizes, most data providers are expanding their capabilities with purpose-built tools and services to support marketing, sales, and data management use cases. In the long run, many will evolve into data-agnostic data management platforms. Basic data maintenance is a significant problem for B2B marketers. Only 12% of B2B marketers have high confidence in the accuracy of the data they manage, and 84% said that the accuracy of marketing data was one of their top five weaknesses.

We identified the most significant ones — DataFox, DiscoverOrg, Dun & Bradstreet, InsideView, Leadspace, SMARTe, Radius, ReachForce, TechTarget, ZoomInfo & Bombara.

1. Dun & Bradstreet

Dun & Bradstreet is a dominant provider of firmographic company data, which its ubiquitous D-U-N-S number (for establishing a business credit profile) epitomizes. Its marketing solutions offer strong look-alike account modeling capabilities, including a compelling visualization of the geographic distribution of target accounts for territory planning. Customer references praised the quality of reporting for account planning and a recent platform upgrade for improving the user experience.

2. TechTarget

TechTarget offers solid buying signals for tech marketers with a unique opt-in data set. TechTarget mines the content consumption of B2B buyers who visit the company’s network of more than 140 technology information websites to provide technology marketers with rich intent data on prospective buyers. TechTarget is the best fit for B2B technology marketers when the characteristics of the company’s market(s) and prospects tightly align with the content and buyers associated with specific websites within TechTarget’s network.

3. DiscoverOrg

DiscoverOrg makes the most of its human-centric data sourcing and validation model. DiscoverOrg packages its data in discrete offerings for a growing range of department-specific lines of business (LOBs) such as marketing, HR, IT and Finance, which customers to purchase to match their key buyer profiles. With its departmental focus and human-in-the-loop data sourcing and validation process, DiscoverOrg provides rich data on buying centers, budgets, projects, and organization charts.

4. Leadspace

Leadspace is evolving into a comprehensive data management solution. Leadspace has made significant progress toward its vision of becoming a data-agnostic “audience management platform.” The company leverages AI and analytics to ingest and integrate data from proprietary, aggregated, and customer first-party sources to create a rich account and contact profiles for use across the match and sales stack. Leadspace offers strong capabilities for buying-center identification and insights, TAM planning and analysis, and look-alike modeling for customers that focus on new markets.

5. InsideView

InsideView offers advanced features for strategic go-to-market planning. InsideView delivers a comprehensive set of solutions for marketing, sales, and data management use cases. InsideView offers differentiated capabilities for the account and contact selection as well as comprehensive reporting and analytics functionality. InsideView is the best fit for B2B marketers who need a comprehensive solution covering marketing, sales, and data maintenance use cases and want to elevate their role in go-to-market strategy and planning.

6. SMARTe

SMARTe is Data-as-a Service platform which provides accurate and real-time enriched B2B data. It has 90M data across industry verticals spanning to 44 countries. SMARTe DaaS platform offers products enabling sales and marketing with relevant real-time prospect intelligence which helps accelerates ROI. SMARTe data coverage helps to develop ideal customer profile with 80+ field information for contacts and accounts profiles. Its offers Customized data, Data Discovery, Opt-in GDPR ready data and Real-time health analysis and enrichment of CRM making it best fit solution to accelerate sales pipeline and marketing campaigns.

7. Radius

Radius is all-in on its vision of an enterprise customer data platform (CDP). Radius has built a large data co-op (The Network of Record) that serves as the foundation for its comprehensive offerings for marketing, sales, and data management use cases. Radius offers strong capabilities for ICP modeling and TAM analysis, comprehensive alerts for marketing and sales, and easy access to a wide range of digital activation channels through its Radius Advertiser offering. Radius is the best fit for B2B marketers looking for a data platform with advanced data integration and management capabilities.

8. DataFox

DataFox offers specialized account data intelligence and management solution. The company offers a strong fit/look-alike functionality for ICP modeling and TAM analysis. DataFox uses advanced natural language processing (NLP) capabilities to analyze web-sourced signals such as technologies installed, news announcements, and job postings for additional granularity and to prioritize look-alike accounts. DataFox is the best fit for midmarket organizations just starting outbound-oriented marketing programs and those that focus on best-fit insights and signals because they are reliable indicators of propensity to buy.

9. ReachForce

ReachForce offers an easy-to-use and economical solution. The company’s offerings are geared primarily to marketing use cases. Customer references praised ReachForce for delivering superior value and “easy-to-prove” ROI. The company’s UI appears simple and easy to use. The company’s SmartForms offering is a best-in-class tool for augmenting and appending data to lead form completions. The company does not offer third-party behavioral/intent data and has no plans to do so on its road map. ReachForce is the best fit for B2B marketers starting their journey to data-driven marketing.

10. Bombora

Bombora is a leading supplier of third-party behavioral/intent data for accounts. Bombora has played a leading role in building the category of account surge or intent data. The company’s content consumption model has become the de facto standard in B2B marketing for third-party behavioral data to indicate intent and/or to factor into propensity scoring.